A new academic study has found that news consumers prefer short-form videos that are produced or edited by journalists to those generated exclusively by artificial intelligence.
For the research, 4,200 people were shown clips from 14 news events involving the likes of Cristiano Ronaldo, Donald Trump and Justin Bieber. For each news story, one video was highly automated, one was partially automated with input from human editors, and the third was fully human-made. Each of the 42 individual videos was watched and rated by 100 people.
Comparing viewer opinions on each clip, the study concluded that “human-made videos have the edge over those created with automation.”
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