Study indicates ads placed in news media — especially print — outperform social

Posted Monday, August 23, 2021 9:59 am

Colin Kirkland | MediaPost

Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands.

The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in the social media channels, print ads specifically had a much greater memory impact on readers.

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Study indicates ads placed in news media — especially print — outperform social

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