Survey: Publishers to focus on digital growth, new audience strategies in 2025

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The rise in artificial intelligence, shifts in media consumption and challenges like privacy and signal loss in advertising were frequently discussed in the news this year. But what were publishers really focused on in 2024, and what do they expect their businesses to look like in 2025?

We surveyed AAM publisher clients to learn more about their experiences this year and what they hope to accomplish in the year ahead. Thirty-two AAM-audited publishers responded. Here’s what they had to say.

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