Survey suggests people don’t trust news industry because they don’t understand it


Low levels of trust in journalism are correlated with lack of knowledge among the public about the news media industry, according to a new survey from press regulator Impress.

The research, which was carried out in collaboration with academics from the Universities of Derby and Leeds, surveyed more than 3,000 members of the public online and carried out in-depth focus groups. The aim was to understand trust levels, media literacy, how regulation could improve confidence and trust and how people interact with the news.

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