The Arena Group to buy AMG/Parade as anchor of new lifestyle and entertainment vertical


The Arena Group (MVEN) has signed an agreement to acquire AMG/Parade, a premium multimedia content company with lifestyle, celebrity, food, health & wellness, sports and outdoor verticals. Its brands include Parade Media, which reaches more than 54 million domestic consumers each month in digital and print, along with AMG/Parade Sports and other lifestyle and outdoor properties.

“AMG/Parade’s properties bring massive reach across print, digital and video that will be the cornerstone of Arena’s new Lifestyle and Entertainment vertical and further bolster our Sports offerings,” said The Arena Group CEO Ross Levinsohn.

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