The Baltimore Banner today announced that it has tapped Sharon Nevins as chief revenue officer to lead a dynamic sales team for the startup local news publication. In her new role, Nevins will utilize her extensive relationships and deep sales and marketing experience to build out marketing solutions for their clients. Nevins is a seasoned sales and marketing professional who has led advertising and sales efforts at Baltimore Sun Media Group, Baltimore Magazine and WYPR.
“I’m thrilled to welcome Sharon Nevins to The Baltimore Banner and The Venetoulis Institute for Local Journalism,” said Imtiaz Patel, CEO, The Venetoulis Institute. “We are committed to building the very best team possible to deliver a sustainable model for locally owned, nonprofit news. Sharon brings a level of expertise in advertising, media and sales, along with her deep relationships that are unsurpassed. Sharon’s hiring signifies the next phase in our development as we start building the best-in-market client solutions to support our unparalleled journalism.”
Nevins has more than 25 years of experience across all aspects of the advertising and media industry. She most recently served as vice president of advertising at Baltimore Sun Media, where she led the sales and marketing team. Prior to the Sun, she served as director of sales and marketing for Baltimore Magazine, and also led efforts to increase membership and financial support as the director of marketing and fundraising for WYPR.
“I look forward to joining the team at The Baltimore Banner to develop a sustainable model for locally owned nonprofit news in my hometown,” said Nevins. “Since its launch six months ago, The Banner has assembled a top-notch team and has steadily increased its content offerings important to advertisers and supporters. I’m excited to build out a media ecosystem that will offer clients marketing solutions both onsite and off-site and ultimately help The Banner establish meaningful, long-term and mutually beneficial relationships with potential supporters and advertisers that are eager to support local news.”
At The Banner, Nevins will lead a team of marketing and sales executives and collaborate with The Banner’s strategic partners at WYPR and WJZ-TV.
About The Baltimore Banner:
The Baltimore Banner is a multi-platform news operation, covering a broad range of topics from local government to culture and the arts. The Baltimore Banner was created by The Venetoulis Institute for Local Journalism, a nonprofit organization founded in 2021 to bring high-quality local journalism to the Baltimore metro area.
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