'The evidence is clear': Headline testing continues to drive higher engagement for publishers

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Headline experimentation has become an increasingly popular tool among publishers. Editorial teams often test several title variations for the same article, in order to find out which one performs the best. 

Testing identifies not only the headlines that are being clicked on, but also the ones that lead to engagement with the content. This is particularly significant for the global publishers that need to ensure they’re allocating time to optimizations with the highest reader impact.

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