The Guardian announces new global programmatic advertising team

The Guardian has announced a new global programmatic advertising team that will span U.K., U.S. and Australian markets.

This exciting new move is part of the Guardian’s strategy to become more global and more digital, and is designed to leverage the Guardian’s position as one of the biggest sources of quality inventory on the open web.

Dave Strauss, vice president of revenue operations and strategy for the Guardian US, will lead the new global team. Strauss’ career is rooted in data-driven thinking, analytics and a strong background in publishing. An experienced leader, he also brings strategic expertise and industry recognition to the role.

Led by Strauss, the new team also includes Duane Thompson, head of digital optimization in the U.K., and Tara Peck, programmatic account director in Australia. Both Thompson and Peck will report directly to Strauss, while maintaining close ties with their respective regional leaders. This new operation will be overseen by global chief advertising officer Imogen Fox.

The new team will unify global resources and expertise, allowing for more direct relationships and better control over digital inventory internationally. As always, the focus remains on ensuring that all advertising on the Guardian is high quality, presented in a premium environment and respectful of its readers.

Further announcements about new global products, formats and developments in the Guardian’s programmatic advertising offering will follow soon.

Strauss said: “I’m honored to lead this newly unified team at such a pivotal time in the digital advertising landscape. Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide. I’m excited to build on our strong foundations and drive continued growth in alignment with the Guardian’s mission and values.”

Imogen Fox, global chief advertising officer, Guardian Media Group, said: “We’re excited to take this next step in leveraging the Guardian’s global scale and position as one of the biggest sources of inventory on the open web. Streamlining our programmatic operations will help unlock greater value for a growing group of our customers that require this expertise. This change reinforces our commitment to growing our offering and building a truly global, digital advertising business.”

About Guardian Media Group:

Guardian Media Group is among the world’s leading media organizations. Its core business is Guardian News & Media (GNM), publisher of theguardian.com, one of the largest English-speaking quality news websites in the world.

In the U.K., Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its U.S. and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the U.K. now represents around two-thirds of the Guardian’s total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023, with an expanded network of more than 20 European correspondents, editors and reporters.