The Guardian expects to make $33 million in digital reader revenue in the U.S. for its fiscal 2023/2024 year — a new record. That money will make up roughly 57% of its total U.S. business, executives told Axios, helping to offset a slowdown in the ad market.
Why it matters: Investments in U.S. products and headcount are paying off for the British newspaper. U.S. reader revenue will account for roughly one-third of all digital reader revenue globally this year.
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