‘The lens we need to view news’: SEO tips for journalists

Search engine optimization — or SEO — is an important tool in a journalist’s toolkit. But as technology evolves, it can be difficult to keep up with the latest SEO best practices.

To help demystify SEO, Ryan Restivo, director of product & emerging technology at Newsday and an RJI 2022 fellow, created a free AI-powered tool for journalists called YESEO. The Slack bot reduces the time it takes for journalists to write SEO-friendly headlines and is available in eight language models.

We asked Restivo how journalists can use YESEO to increase their story’s visibility, get up to speed on SEO, and avoid common traps.

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