The Los Angeles Times gets a fully staffed 'burner account'

404 by L.A. Times is a new team within Audience Engagement. Its members are, clockwise from top left, Micah Fluellen, Jessica Rosales, Tom Carroll, Samantha Melbourneweaver, Safi Nazzal (and Judeh), Angie Jaime and Marina Watanabe. (Photo by Jay L. Clendenin / Los Angeles Times)

Is an official Finsta an oxymoron? The 404 — a new Los Angeles Times project being billed as “a burner account” for the legacy newspaper — doesn’t think so.

Known informally as the meme team during its formation, the 404 is “the first-of-its-kind collective in any major U.S. newsroom.” Unlike other social teams — including the Times’ own audience engagement staff — the 404 does not create content to amplify existing journalism. And readers won’t see work by the 404 on the Times’ website. Instead, the 404 has been tasked with “continually inventing new types of experimental content” in hopes of reaching younger, more diverse audiences who are not already reading or engaging with The L.A. Times.

Click here to read more.


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board