The New York Times launches an expanded version of 'Style Outside,' bringing to life how fashion and culture are being shaped today

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The New York Times today announced an expanded version of its popular “Style Outside” column. With support from Google, “Style Outside” will shine a light on how fashion and culture are being shaped today. As part of a year-long collaboration between The Times and Google, select Times journalists will use the Google Pixel 8 to capture Street Style content from around the world.

A new installment of “Style Outside” launches today with a feature on Tokyo street style. The series will continue throughout the year at events like Art Basel in Miami and additional cultural moments extending through November 2024.

The work will be anchored by Simbarashe Cha, a staff photographer and visual columnist focused on style and fashion coverage. Simbarashe has been a contributor to The Times since 2020, when he began photographing for the Metro section. He went on to write about and capture street style and fashion in his Fashion Week Diaries and Style Outside columns.

“Our Styles desk is always trying to help readers identify what’s noteworthy and forward-thinking,” said Stella Bugbee, editor of Styles, The New York Times. “This expansion of our “Style Outside” column represents our commitment to providing robust fashion coverage and inspiring our readers with looks from around the world, in a fresh and innovative way.”

Additionally, through this collaboration, T Brand Studio, the content studio within New York Times Advertising, will launch “Through Their Lens” on November 21.

“Through Their Lens” is a creative campaign created for Google centered around how creators across cultures see the world differently. “Through their Lens” will introduce audiences to three multidisciplinary creators as they demonstrate how Google Pixel 8 — and its reimagined camera features like Best Take* and Magic Eraser* — helps them to express their vision, represent themselves authentically and share their art with the world.

The campaign will launch across The Times’s digital ecosystem, select social channels and a custom content hub on nytimes.com, as well as on the series’ first creator Cameron Look’s Instagram (@koolmac) and TikTok (@k00lmac) channels.

*Requires Google Photos App. May not work on all image elements.

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