The New York Times Says It Won’t Use Identity Tech Like Unified ID 2.0

As other publishers kick the tires on identity technologies designed to replace third-party cookies, The New York Times is ruling them out. In a conversation with Digiday, the publisher’s svp of products Allison Murphy said the publication does not plan to use identity technologies, including Unified ID 2.0, an industry-wide, open-source tool in development.

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