At next month's #NewsMedia Business Summit, learn how The Press of Atlantic City is 'all in' with a FREE mailed monthly newspaper

Learn more at the #NewsMedia Business Summit

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There is no question that many news publishers are now looking to increase top-line revenue by locking down sites and focusing on digital/print paid subscriptions. However, The Press of Atlantic City is doing quite the opposite by launching a FREE monthly mailed community newspaper.

“What we are doing in ‘A’ could someday be the ONLY print news product newspaper the area receives,” says Allison Altobelli, VP Sales & Marketing, The Press of Atlantic City. “My hope from this session at the October Summit is to show this business model, including content, advertising and distribution, to provide attendees innovative ideas on how to replicate this model in their own markets.”

The Oct. 12-14 #News-Media Business Summit, hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA, has a registration fee of only $299. In addition, the Harrisburg (Pennsylvania) Sheraton has a negotiated rate of only $129 a night, offering great value. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that with this joint collaboration of the News-Media Business Summit,” stated Brad Simpson, president of the Pennsylvania NewsMedia Association. “Many attendees over the years loved the central location of America East since Harrisburg, Pennsylvania, is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”

Other planned programming includes:

  • A keynote presentation on transformation from former GateHouse executive and now CEO of the NFL Pro Football Hall of Fame, Jim Porter.
  • “Having Success with Email Newsletters,” with The Boston Globe’s, “Rhode Map, RI’s” LaDonna LaGuerre and Dan McGowan.
  • “Fair Compensation from Big Tech” with the latest updates on the JCPA and the antitrust lawsuits now filed against Facebook/Meta and Google with Danielle Coffey, EVP and general counsel for the News/Media Alliance, Jennifer Bertetto, CEO at Trib Total Media, and Lee Wolverton, VP of News and executive editor at HD Media
  • A look at “Emerging New Revenue Verticals” with Guy Tasaka, managing director of the Local Media Association Technology Resource Center
  • An in-depth look at “Local Advertiser Sentiment” will be presented by Corey Elliott of Borrell Associates.
  • “The Pros and Cons of Diminishing Print Frequency” will be debated by Bill Ostendorf of Creative Circle Media and Al Getler of Coda Ventures.
  • A deep dive into “Boosting Your Brand’s Value to Reconnect with the Coming Generation” will be presented by Richard E. Brown, a News/Media Alliance Rising Star recipient, former head of digital subscriber churn for Gannett | USA TODAY NETWORK and now the senior director of retention for The Daily Beast.

Plus, lots more!

For more information on the #NewsMedia Business Summit, head to the official Summit site at EditorandPublisher.com/Summit.

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