There is no question that many news publishers are now looking to increase top-line revenue by locking down sites and focusing on digital/print paid subscriptions. However, The Press of Atlantic City is doing quite the opposite by launching a FREE monthly mailed community newspaper.
“What we are doing in ‘A’ could someday be the ONLY print news product newspaper the area receives,” says Allison Altobelli, VP Sales & Marketing, The Press of Atlantic City. “My hope from this session at the October Summit is to show this business model, including content, advertising and distribution, to provide attendees innovative ideas on how to replicate this model in their own markets.”
The Oct. 12-14 #News-Media Business Summit, hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA, has a registration fee of only $299. In addition, the Harrisburg (Pennsylvania) Sheraton has a negotiated rate of only $129 a night, offering great value. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that with this joint collaboration of the News-Media Business Summit,” stated Brad Simpson, president of the Pennsylvania NewsMedia Association. “Many attendees over the years loved the central location of America East since Harrisburg, Pennsylvania, is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”
Other planned programming includes:
Plus, lots more!
For more information on the #NewsMedia Business Summit, head to the official Summit site at EditorandPublisher.com/Summit.
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