The Tampa Bay Times Needed New Ways to Engage with Readers, So It Started Texting Them

For our coverage of a historic election, the Tampa Bay Times wanted to implement a significant shift in how we interacted with our readers — so we decided to text it to them.

The Times, like the rest of the newspaper industry, is in the middle of an organizational paradigm shift as audiences inexorably move from print to online. This shift became mission-critical as restrictions brought on by the coronavirus pandemic earlier this year limited our traditional print publishing to two days per week.

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