The Washington Post becomes the first news publisher to partner with the Panera Bread Unlimited Sip Club


The Washington Post is delighted to announce today a new partnership with Panera Bread which will provide six months of Washington Post digital access for free for members of Panera’s Unlimited Sip Club. Now, members of the beverage subscription can start their day with not only their favorite drinks, like coffee or a Charged Lemonade, but also news they can use with unlimited digital access to The Post’s world-renowned journalism. Current Sip Club members and those who sign up by Nov. 30 are eligible for The Washington Post offer so long as they are not already Washington Post subscribers.

“We are thrilled to present The Post’s captivating, in-depth storytelling to a large, new consumer base in a way that’s contextually relevant and adds value,” said Michael Ribero, chief subscriptions officer at The Washington Post. “It’s exciting Panera customers will have the opportunity to sip their favorite beverages while digesting our wide array of offerings from the day’s most important news moments to our refreshed Style section and daily interactive games.”

The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers. Its All-Access Digital subscription includes unlimited access on the web and in the app, 24/7 live news updates, the most comprehensive political and international coverage, and groundbreaking interactive stories.

Panera Bread’s Unlimited Sip Club is the first-ever nationwide unlimited beverage subscription for all self-serve beverages. In total, 25 beverages are now part of Unlimited Sip Club, including coffee, Charged Sips, fountain drinks and many more.

Panera guests can sign up for the beverage subscription via the Panera website, mobile app and in-cafe kiosk. Full offer terms are available here.


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