TikTok tests longer video, more options for advertisers

Posted Monday, August 30, 2021 8:50 am

Colin Kirkland | MediaPost

TikTok, the world's most downloaded non-gaming app in July, is testing longer videos on its platform.

Social media consultant Matt Navarra broke the news by publishing a screenshot of a TikTok bulletin. “Upload longer videos,” the post read. “... up to 5 minutes long from your device."

Click here to read more.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusives

Black women leaders in journalism: Breaking barriers, forging the future

Over the past year, Ashanti Blaize-Hopkins, president of the Society of Professional Journalists; LaSharah Bunting, CEO and executive director of the Online News Association; and Karen Rundlet, CEO and executive director of the Institute for Nonprofit News (INN), have stepped into the lead role at three of the most influential news associations, each as the first Black woman to hold the post. In interviews with E&P, they spoke about their new roles, how they got there and how they hope to advance their individual organizations and journalism writ large.

Would reinstating public editors bring back trust in media?

In the 1980s, many cash-flush news organizations employed a public editor specifically to build and foster trust between readers and journalists. These days, just two news organizations in the United States — NPR and PBS — still appear to employ a public editor. So, is it time for more news organizations to consider hiring ombudspersons to help rebuild trust in the media — one community at a time?

Read E&P Exlcusives

Latest (Proudly Printed) Magazine

#NewsPeople on the move

SURFER announces new editor-in-chief, special edition print magazine

The Arena Group announces the return of SURFER with a special print edition due out this summer. First published in 1960, this marks the revival of premium surf journalism, world-class photography, as well as a number of other exciting projects in the works.

Puck hires John Heilemann as chief political columnist

Puck, the subscription newsletter company, will announce it has hired veteran journalist and TV commentator John Heilemann as its chief political columnist and partner, Puck's co-founder tells Axios.

See more NewsPeople

Latest E&P Sponsored Case Studies

How to Sell Digital Advertising in 30 Minutes

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

These publishers are using digital signage to grow audience & revenue. (3 Case studies)

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.

TikTok tests longer video, more options for advertisers

Comments

Texas Tribune, ProPublica and FRONTLINE win 2024 Collier Prize for State Government Accountability

Mundo Hispano Digital launches Latino CTV MundoNow Connect

CNN says there’s ‘no truth’ in report that it’s considering hiring Chris Cuomo back

New group joins the political fight over disinformation online

Black women leaders in journalism: Breaking barriers, forging the future

Would reinstating public editors bring back trust in media?

What does the future local website look like? Part 2

E&P’s 2024 class of News Media’s 10 to Watch