“I remember the discussion of power days in the industry when we were strengthening the weekend-only subscription in the 1990s,” recalls Al Getler, the independent senior VP of Coda Ventures (research), The Weeks Group (revenue development) and a panelist at the Harrisburg News-Media Business Summit on Oct. 12-14. Getler chastises the steps publishers took to reduce expenses. “Just like many of the best practices of print newspapers, we left that idea of product value on the side of the road to survive the journey,” said Getler. “Did we forget that our advertisers are also our readers? They see the damage we have done. Here’s a solution: Improve content to improve revenue.”
Also on the panel will be Bill Ostendorf, president and founder of Creative Circle Media Solutions, who built the industry’s first integrated online paywall in 2005 and predicted that all newspapers would eventually have one. “With virtually every decision in the past 20 years or more, newspapers picked the wrong path,” stated Ostendorf. “Get rid of photographers when visuals were more important than ever? Gut staffing and every aspect of quality — from printing to deadlines to paper thickness — and dramatically increase the price of a subscription? The death of print is completely self-inflicted. There was never any data that print readership would or should be eliminated.”
Other programs scheduled for the October 12-14 regional conference will include an in-depth look at local advertiser sentiment, as revealed in the latest Borrell Associate ‘Q2 Business Barometer’ study, presented by Corey Elliott, Executive Vice President of Local Market Intelligence. Plus, a keynote presentation from former Gatehouse executive and current CEO of the NFL Pro Football Hall of Fame, Jim Porter, who has agreed to give all attendees a free pass to visit the Hall of Fame anytime over the following year!
The October 12-14 “News-Media Business Summit,” hosted by the 360 Media Alliance, E&P Magazine (Editor & Publisher), the Pennsylvania NewsMedia Association and I-SCMA. They selected Harrisburg in central Pennsylvania as a location because it was once the home of the popular regional conference — America East, attended by thousands over the past few decades. “PNA had a long and proud history with our America East trade show, and we wanted to build upon that history and legacy with the joint collaboration of the News-Media Business Summit,” stated Brad Simpson, President of the Pennsylvania NewsMedia Association. “Many of the attendees over the years loved the central location of America East since Harrisburg, Pennsylvania is no more than a six-hour drive from over 1,000 daily and weekly newspapers. Hosting the Summit here locally will allow attendees to benefit from the sessions and networking without the costs and hassles of air travel.”
John Newby of 360 Media Alliance stated, “Our mission has always been to provide a quality event at a reasonable price. This event is no different as we have secured accommodation at the downtown Harrisburg Sheraton for only $129 per night. Couple that with a $299 registration fee, and you have a truly great buy.”
Programs are also scheduled on growing digital audience revenue, building non-profit newsrooms, resurrecting verticals, reducing print frequency & carrier management, maximizing dollars from email newsletters, leveraging the latest data for maximizing audience and revenue development, defining the next generation & how to transform to meet their needs and more.
For more information on the “News-Media Business Summit,” head to the official “Summit Site” at EditorandPublisher.com/Summit.
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