To Understand Where the Cookie is Headed, Let’s Look at Its History

Almost a year ago, Google announced that Chrome would sunset support for third-party cookies by the end of 2021. These days, the discussion of the replacement technologies for “life after cookies” dominates the digital media industry press. The IAB’s Project Rearc, Google via its Privacy Sandbox, and multiple companies (including BritePool) have all developed or pledged to create technologies that will power advertising in the cookieless future.

Click here to read more.