To understand the 10-year, $375 million Tom Brady deal with Fox Sports, you have to appreciate how the network has looked at itself since its inception and what it would take to entice the greatest quarterback of all time into the broadcast booth.
Fox Sports has always considered itself bigger and badder than anyone else since its inception in 1993, when Rupert Murdoch swiped the NFL from CBS and then paid John Madden $8 million, more than any NFL player at the time, to be Fox’s lead analyst.
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