Try these tactics to engage middle-funnel audiences

Here’s an idea to steal and adapt: Dedicate time to mapping user journeys with your staff.

Local news organizations are invested in capturing the interest of news consumers who are stuck in the “middle” of the audience funnel, but don’t always know how to move those audiences down the funnel to becoming loyal users, donors or paying subscribers.

While top-of-funnel tactics expose people to your organization and mission, audiences in the “middle” are already aware of your brand. This is an opportunity to better educate news consumers and build relationships with segments of your audience who could be more engaged and more inclined to give money to your news organization.

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