The United Kingdom’s antitrust watchdog on Tuesday said it would launch investigations into three areas of digital activity as the new Digital Markets, Competition and Consumers (DMCC) Act comes into full force — giving regulatory power over major players like Apple and Google.
While the Competition and Markets Authority (CMA) did not specify which companies would be investigated, under its strict strategic market status (SMS) designation, only the largest tech firms would be considered.
The announcement says two investigations would begin immediately and a third would begin in about six months. Once a company receives SMS designation, the CMA would have the authority to curtail practices like using access to customer data to gain unfair advantage, make it easier for consumers to switch providers, and more.
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