A new study says price, the access to free news somewhere else, commitment and technical issues are the main reasons for not paying for news.
The good thing is that these reasons have remained largely the same across countries, small and big news outlets for the past decade since digital subscriptions became a revenue driver.
Also, there are strategies that publishers are using to make these reasons less of an issue. The challenge, as always, is aligning your news organization to follow the best practices, test and experiment.
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