Upstate NY publisher launches paywall using Wallit subscription management software


NYVT Media, the publisher of and four print newspapers serving Washington County, New York, and Rutland County, Vermont, has installed Wallit SaaS subscription management software to power its metered model paywall solution.

Wallit’s software will allow to register users of the site to allow future communications to these readers and power marketing efforts as well. In addition, the site has implemented a metered model paywall, in which subscribers of their affiliated print products or digital only subscribers to the website will have unlimited access to all content on the site. Non-subscribers will be restricted to a limited number of articles each month. 

Wallit’s best-in-class software will allow the publisher the ability to seamlessly integrate subscriber data and create a user experience that is unparalleled for community publishers.

John Harrison, Wallit’s customer experience director says, “Using Wallit, is super easy for publishers.  No changes to existing infrastructure are needed.   Wallit works with most any CMS and circ system. Wallit ensures a consistent user experience, even if back-end systems are swapped out later. All customer messaging and business model settings easily changed by publishers themselves without programming via Wallit’s web-based admin screens as we implement new programs. Best, simple UX in the industry.”

Julie Fedler, NYVT Media’s advertising director, said adding Wallit’s best-in-class technology was stress-free.  “We were able to work with Wallit over the past few months to register users in a noninvasive way that proved very successful. And upon launch of the paywall, the transition to subscription-based interactions was seamless. In fact, we exceeded our first month revenue goals within the first 24 hours!   Wallit’s revenue share model allowed us to launch this new revenue stream without any upfront capital costs.”

Wallit CEO Warren Dews, Jr., said the partnership creates a dynamic synergy resulting in multiple benefits for the end user. “We’re really excited about this collaboration with NYVT Media. This company offers high-impact, quality content to its readers and our cutting-edge technology will enhance and ensure an excellent delivery of these services,” he said.

About NYVT Media: is a lifestyle website created for the lakes and mountains regions of Washington County, New York, and Rutland County, Vermont.

NYVT’s content is a mix of local news, sports, lifestyle features and more in a multimedia format. The area’s stories are presented in a variety of ways, including video, newscasts, podcasts, photo galleries and polls in addition to more traditional article formats.

The site features content from publications such as The Whitehall Times, The Granville Sentinel, the Washington Country FreePress and Lakes Region FreePress, as well as more than 40 specialty publications — including community guides, fair guides, seasonal guides and business directories, all serving a variety of vertical markets and readership.

For more information about Wallit:

Warren C. Dews, Jr.
CEO & President


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