U.S. Ad Market Expands 50.3 Percent in May, Smaller Ad Categories Surpass the Top 10

The U.S. ad recovery continued in May—posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year.

May's increase tracks with April's 52% year-over-year increase, although it is exactly even with May 2019's ad market value, indicating that Madison Avenue is back where it was two years ago.

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