Verizon Media Group Keeps Pouring Resources into Commerce

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Last year, Verizon Media Group CEO Guru Gowrappan told Digiday that commerce could account for one third of Verizon Media Group’s revenues in the next five years, and that it would spend the coming year laying the foundation for that growth.

Today, Verizon is still building on that bet, but progress on commerce opportunities is now threaded into the fabric of the media group, which includes Yahoo, HuffPost, TechCrunch and Engadget.

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