A longtime NBCUniversal marketing executive is taking over as chief executive of Vice Media, aiming to build up the company’s studio and advertising arms after a tumultuous few years.
Vice, the edgy media company founded in 1994 and known for countercultural stories and documentaries, will continue to focus on “provocative storytelling,” incoming CEO Adam Stotsky said.
He also wants “storytelling that can build a long-term, profitable and sustainable media brand in today’s landscape.”
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