Want to boost local news subscriptions? Giving your readers a say in story ideas can help

Asking your audience for story ideas, and following through, can help increase subscriptions and improve audience perceptions of local news outlets, according to research published this summer.

In recent years, engaged journalism — a reporting approach that brings audiences into the journalism process and tries to respond directly to their concerns and questions — has gained prominence — and inspired a variety of reporting projects (as well as notes of caution).

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