Smiling and dialing? That’s no way to sell advertising in 2024. Borrell Associates says only one in ten local advertisers surveyed prefers to buy using a phone call. Their favorite method: emailing a sales rep. Small and medium-sized businesses say they would rather do than have an in-person meeting.
In its latest “Chart of the Week” series, Borrell says 38% of local advertisers prefer to buy through email, compared to 30% that like face-to-face interaction. Both are far more optimal to local buyers than a DIY website, preferred by 12% or a phone call, the favorite method of 10% of those surveyed.
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