What the public wants from journalism in the age of AI: A four country survey

Three-quarters or more value journalism’s role; 56%+ say ‘everyday people’ can produce it

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The public is encountering news in an ever expanding array of forms, channels and voices, providing them with more ways to find out about issues and events that matter to them than ever before. As CNTI heard in a series of focus groups conducted prior to this survey, people are putting a lot of work into getting themselves up to speed on that news. At the same time, many are actively tuning news out, expressing a sense that it is overwhelming. The advent of artificial intelligence (AI) has only added to the myriad of ways information is shared and consumed.

How does the public navigate these new ways of being informed? Where do they see journalism fitting in? And how can journalism do a better job of communicating its unique value? CNTI delved into these questions (and more) in this survey.

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