Five months after going public, Trump Media & Technology Group, which owns Truth Social, has revealed little about how it plans to build its business. But an examination by The New York Times found that the company, which is a major source of Mr. Trump’s wealth, is increasingly reliant on revenue from an obscure corner of the ad market: a niche, sometimes called “the patriotic economy,” that caters to hard-core Trump fans and Christian conservatives.
In effect, Trump Media’s business is financed by right-wing merchants with relatively small ad budgets, including some that have been kicked off other social media platforms or are trying to jump on the Trump bandwagon.
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