Why diversity and representation in your newsroom matter for its revenue and long-term development

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Over the past several years, inclusion and diversity took on new importance in the political discourse. Social movements like Black Lives Matter and Time’s Up, especially, brought inequality to the fore. Many media outlets have responded to audience demands and have worked to diversify newsrooms.

Being as diverse as their audience became a key policy for digital media giants like Vox and BuzzFeed. In Europe, while these changes have been visible and diversity is a rule for many organizations, the situation is still pretty stagnant. Reports show that newsrooms in the region are far from inclusive and diverse.

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