Why Facebook Actually Has Not Agreed to Everything MRC Requires in its Brand Safety Audit

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There’s been a misunderstanding between Facebook and the industry’s go-to measurement verification body regarding what exactly an audit set to launch later this month will eventually entail.

The Media Rating Council is set to start auditing Facebook’s content monetization and brand safety controls at the end of June. But the social media giant has not yet agreed to allow the MRC to ...

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