Why should your newsroom do more nonprofit projects (preferably sustainable ones)

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I am sure you have heard of Google’s "20% time" concept, enabling engineers to spend one day a week working on projects that aren’t necessarily in their job descriptions. That’s how Gmail, Google News and other big parts of the company were developed.

It became popular after Google went public in 2004. “We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google,” founders Sergey Brin and Larry Page wrote in their IPO letter.

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