The content deluge on the internet is astronomical. In simple economic terms, supply (online content) is growing rapidly while demand (our collective attention) remains fixed, or even decreasing. With the staggering amount of content duking it out for our limited attention, it becomes increasingly important for publishers to reward thoughtful consumption in some way if they are to stay competitive.
DigInThere, our RJI fellowship project, is our attempt at combining different approaches into an easy-to-use tool to bring tangible and measurable benefits to both the newsroom and its audience. This free-to-use tool will give newrooms an automated, customizable and verifiable way to reward their audiences for meaningful reading and interaction through short engaging quizzes on news content. Readers will then get a chance to earn various perks, like merch or tickets to live events, for giving their sustained attention to that piece of content as gauged through the quizzes.
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