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E&P Exclusives
In news media advertising, organizations often spend too much time analyzing rates and comparing them to similar-sized outlets. It’s important, but sometimes, focusing too much on rate hinders the ability to assess an opportunity directly. Before immediately delving into pricing considerations, it’s crucial first to identify opportunities aligned with your organization’s goals.
Under the leadership of Dean Raul Reis, who took office in July 2022, the Hussman School of Journalism and Media at the University of North Carolina has significantly revised its curriculum, infusing courses that can assist students in excelling once they graduate — whether in journalism or other communication fields like advertising or public relations.
Ten news organizations won up to $25,000 in grants to help convert print subscribers into digital customers, and those teams no doubt celebrated their good fortune. But from the standpoint of The Lenfest Institute, which reviewed more than 50 applications and handed out the grants, the program’s value is more about helping the news industry than providing one-time allowances to 10 deserving companies.
As of January 2024, 1,177 pink slime sites have been identified across the United States, representing both sides of the political spectrum, with innocuous-sounding names, like The Main Street Sentinel and Metric Media. NewsGuard, which uses AI to help programmatic advertisers direct ads to reputable sites, warns that the number will rise as election season heats up.
Industry News
The Federal Trade Commission is investigating TikTok over its data and security practices, a probe that could lead to a settlement or a lawsuit against the company, according to a person familiar with the matter.
Overall, 54% of Americans say artificial intelligence programs that generate text and images, like ChatGPT and DALL-E, need to credit the sources they rely on to produce their responses. A much smaller share (14%) says the programs don’t need to credit sources, according to a new Pew Research Center survey. About a third say they’re not sure on this question.
The Comcast boss is watching an unceasing five-alarm fire rage at 30 Rock, scarring the reputation of NBC News and threatening to consume multiple parts of the Cesar Conde-run NBC Universal News Group.
The Big Four affiliates want federal regulators to drop plans of keeping a record of signal blackouts that result from contract disputes between TV stations and cable and satellite TV providers.
Coda Ventures has announced that long-time newspaper industry veteran, Sammy Papert, will assume the role of executive sales consultant in charge of newspaper sales starting April 1. Papert brings experience in national advertising sales, custom market research and digital technologies to the company.
In a month that Gannett announced it is dropping its expensive Associated Press service, it has also parted company with three high-level news executives.
James Shield, an award-winning journalist, will lead the NYT Audio app’s anchor morning news program.
E&P Partner News
Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2024 class of "Operations All-Stars!"
In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability. “Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.
It’s easy to recognize those who run the news media companies or write award-winning articles, but there are those behind the scenes whose contributions are immeasurable. Nominate an editor today that deserves to be profiled in our May 2024 issue as an: "E&P Editor Extraordinaire!"
In this fast paced, E&P Sponsored Webinar we will chat with two separate European media company executives, who are currently generating over a hundred thousand dollars each in new, turn-key, SMB ad revenue, using an AI tool that instantly develops complete marketing campaigns for local advertisers.
PressReader announces the addition of 18 key titles from Mediahuis Ireland to its expansive catalog, featuring popular publications such as the Irish Independent, Sunday Independent, Belfast Telegraph, Sunday World, The Herald and more.
Kurt Jackson, owner of long-time publishing systems supplier Software Consulting Services, LLC (SCS), announced the creation of a new start-up — SN1, LLC.
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