Detroit Public Television, now rebranded as Detroit PBS, is poised for a transformative journey as it makes a resounding return to the vibrant heart of the city. With a renewed commitment to serving its community with integrity and innovation, the organization, under the leadership of President & CEO Rich Homberg, is embarking on an ambitious mission to redefine local media.
PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
In a groundbreaking move to bolster local journalism across Pennsylvania, the Local Media Association (LMA) and the Pennsylvania NewsMedia Association (PNA) have joined forces to launch the Pennsylvania Fundraising Lab. This innovative partnership aims to equip publishers with the essential skills and strategies needed to secure philanthropic funding for reporting projects. E&P speaks with Frank Mungeam, LMA chief innovation officer, and Bill Cotter, PNA president about the initiative and how news media outlets can learn how to tap into these funds.