Nearly two-thirds of Americans think local news outlets are doing fine financially, survey finds

The local news crisis has been widely chronicled. Why do so many seem unaware?

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A new Pew Research Center survey of more than 5,000 adults, released Tuesday, finds that a fact-free 63% think local news providers are doing very well or somewhat well financially.

That’s less extreme — but only a little — than a 2018 version of the same study, when 71% answered yes to the same question. Of course, the business health of legacy newspapers, their websites and the alternative local press has gotten much worse in the six years since.

It doesn’t hurt my feelings that those with a positive view of the local news business haven’t been reading my stories, those of my Poynter colleagues or Northwestern University professor Penny Abernathy’s reports on “ghost newspapers.” But the local news crisis has also been chronicled in the largest of national news media including The New York Times, The Wall Street Journal and “60 Minutes.”

Why do so many think otherwise?

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