The Dallas Morning News is one of a number of news organizations across the country using Reddit — and as of March 2025, a new newsroom-specific tool called Reddit Pro for publishers — to expand the publication’s reach and become a more accessible community resource.
This newer offering is intended as an opportunity to help newsrooms more effectively incorporate Reddit into their content distribution and audience engagement playbooks. The system allows newsrooms to track which of their story links are being shared across the platform, creates an RSS feed so the publication’s links are easily sharable and provides recommendations as to where the newsroom should share a link.
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