Unlike some of his peers, Benton’s long believed that the web can
deliver better journalism. In an effort to study that claim, he founded
the Nieman Lab at Harvard to “help journalism figure out its future.” We
spoke with him about how things are shaping up.
"What we’re aiming to do is try to inform product decisions and marketing decisions, as well as potentially newsroom decisions.”
With NowThis seeing more of its users coming through social platforms
rather than directly to its Web site and app, it has had to bend to the
constraints of two of its big distribution channels: Vine and Instagram
(which limit videos to six and 15 seconds, respectively).