NewsMatch is preparing to expand from its annual year-end fundraising campaign to a year-round approach, Nieman Lab reports. The Institute for Nonprofit News outlined the direction in a ten-year impact report released Tuesday, with pilot catalyst campaigns planned for 2027 to test fundraising approaches suited to participating newsrooms’ needs.
The report says roughly 600,000 first-time donors have supported nonprofit news through NewsMatch over its lifetime. The next phase aims to help outlets build on that donor base with more flexible campaigns. For publishers, the change points toward sustained fundraising work throughout the year rather than reliance on one concentrated seasonal appeal.
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