Nielsen to buy DoubleVerify

The deal has an enterprise value of about $2.15 billion

Posted Friday, August 7, 2026 10:43 am

Josh Beckerman | The Wall Street Journal

Nielsen Holdings agreed to buy DoubleVerify in a deal with an enterprise value of about $2.15 billion.

Nielsen will pay $13.60 a share. DoubleVerify shares closed Thursday at $11.71, down 2%. After-hours, the stock was up 13% to $13.19.

The long-dominant powerhouse in TV ratings has had many changes both in focusing on digital media and in its structure. In late 2022, Nielsen was taken private by a consortium including Elliott Management and Brookfield Asset Management for about $16 billion including debt.

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Nielsen to buy DoubleVerify

The deal has an enterprise value of about $2.15 billion

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