Substack rival Beehiiv makes a push into podcasting

Newsletter and creator startup Beehiiv is making a push into podcasting, and wants to peel off talent from Substack and Patreon.

Beehiiv has privately been reaching out to independent podcasters on Substack and other platforms, hoping to convince them to become founding members of the publishing platform’s podcast program, two people familiar with the conversations told Semafor. The podcasting program is expected to launch in the coming days, with additional tools rolling out over the next several months.

The network is tapping the same tactics it’s used to convince writers to switch from Substack: It’s planning to charge a flat fee instead of taking 10% of revenue (and often will waive the fee initially for certain creators). It also offers built-in ad monetization for users through its advertising network, which it eventually hopes to integrate into podcasts hosted on Beehiiv.

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