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The Branded Content Project today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021. In this segment of E&P Reports, Mike Blinder speaks with Julia Campbell of the Branded Content Project and Corey Elliott of Borrell Associates about the report's findings and what local media can do to seize the opportunities of content marketing. more
"Publishing During a Pandemic" is a new free authored by Dr. Samir Husni, Director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. In this segment of E&P Reports, E&P publisher Mike Blinder goes one-on-one with Husni to gain what insights he learned through the new book as well as how he feels about the future of news publishing and the survival of printed media. more
One of the most anticipated media studies is the yearly release of the Borrell Associates’ Local Advertiser Survey where thousands of local advertisers complete more than 40 questions, yielding … more
In Memphis, Tenn., the Daily Memphian just celebrated its second anniversary. The website currently boasts more than 14,000 digital-only subscribers each paying an average of $9/month for the content … more
This one-hour roundtable is a discussion on the future of news media. Topics include: Will reader revenue ever rise to a level to fund our newsrooms; how to recruit and maintain talent in turbulent times; should local media be compensated by Facebook & Google for the content these platforms monetize; how is hedge fund consolidation affecting the industry; and what does the future hold. more
Many people were shocked last April when the Tampa Bay Times, the flagship newspaper of the Poynter Institute and the largest newspaper in Florida, made the decision to reduce its print frequency to … more
For more than a decade, media analyst Ken Doctor sat on the sidelines evaluating, commenting and even making sweeping predictions about where the news publishing industry was heading and how he felt about the factors that impacted it. But today, Ken has moved into the fray as CEO of a new startup he has been teasing the industry about called Lookout Local. more
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A new 10-minute survey, supported by the Tow Center for Digital Journalism, is asking local journalists and news publishers to share their story and experiences during the challenges of 2020, as part of a project examining the health of local newspapers. more
This year, Christian Hendricks, president of the Local Media Consortium, will head-up the judging for Editor and Publisher’s EPPY Awards. In this interview Hendricks urges small market digital leaders with limited resources who’ve created a platform or initiative that deserves recognition to make sure they enter the competition.  more
The COVID-19 pandemic has caused economic damage across virtually every sector of the news publishing industry. News deserts are being created by the end of local journalism, but HR 7640--The Local Journalism Sustainability Act may be part of the solution. more
The Cushing (Okla.) Citizen has had many owners since its first issue came off the press in 1895. Today, (along with two other nearby publications), it is in the capable hands of J. D. Meisner, who … more
Last year, the Maag-Brown family, owners of The Youngstown (Ohio) Vindicator, announced it would shut down after serving its local community for 150 years. As a result, 144 employees and 250 carriers were laid off. Hearing the news, Ogden Newspapers put together a plan to publish a daily product for Youngstown and the Mahoning County, Ohio residents from their operation 16 miles north at the Warren Tribune Chronicle. more
Called a “take back the night” movement, The Relevance Project is a coordinated promotion and marketing campaign by The Newspaper Association Managers (NAM). It's designed to reposition, … more
The Local Journalism Sustainability (LJS) Act is a bi-partisan bill that would provide tax credits to support subscriptions, advertising and journalists salaries for the news industry. Learn how you can make this happen with this E&P Reports Podcast/ Video more
The entire industry was stunned when WEHCO Media announced they were planning to stop printing their flagship statewide newspaper, The Arkansas Democrat-Gazette, and only deliver it to their … more
Ryan Dohrn is a globally recognized media revenue consultant who has helped newspapers, niche publications, broadcast stations and online publishers generate more than $500 million in new revenue. … more
In March 2018, the McClatchy-owned Idaho Statesman began to print their newspaper in Twin Falls, a 2.5 hour drive from the Boise market. That June, the Adams Publishing Group's (APG) Idaho Press decided to take advantage of this change by implementing an aggressive plan to expand its news coverage and distribution area by doubling down on traditional print publications and increasing local news coverage and home delivery across the entire city of Boise. more
With the unpredictability of COVID-19’s impact on the local advertising ecosystem, Borrell Associates has revised its 2020 advertising and marketing forecasts. The bad news is that the previous … more
Evening Post Publishing, parent company of the Charleston (S.C.) Post and Courier, is investing in new markets, starting with Greenville and Myrtle Beach, S.C. The newspaper will hire and station reporters and editors in both markets to cover news as it occurs--direct from the source in two markets who already have daily newspapers owned by Gannett (Greenville) and McClatchy (Myrtle Beach). more
Remote work, new products and workforce cuts are just some of the most likely outcomes predicted in a new study of Local Media Association (LMA) members. In May, 127 members responded to the survey that revealed in response to the COVID-19 crisis, … more
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