Amazon (AMZN) continues to build out its advertising team after making the move to introduce ads to Prime Video for basic subscriptions. The tech giant’s latest addition is Krishan Bhatia, a former ad sales executive at NBCUniversal, who left last September after 18 years with the media company. In the newly created role of VP of global video advertising sales, Bhatia will be leading Amazon Prime Video’s advertising sales and Amazon’s other streaming offerings, including Twitch and Freevee.
Bhatia is the latest in a string of former NBCUniversal executives who have joined tech companies that are making foray into the media business. Last month, Apple (AAPL)hired Joseph Cady, who previously served as head of advanced advertising and partnerships at NBCUniversal, to join its advertising team. Apple’s streaming service Apple TV+ still does not have an ad-supported subscription yet, but the hire suggested an ad tier could be in the works. Cady was the last person to hold his role at NBCUniversal.
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