Expressen Shares Strategy of Delayed Success with Its Paywall

Posted Wednesday, June 10, 2020 10:45 am

Grzegorz Piechota | INMA

Since the launch of the paywall in December 2018, Sweden’s Expressen has grown from 0 to 90,000 digital subscribers. But why did it wait so long with this launch?

Last week, Sweden’s Expressen won the INMA Global Media Award for the Best New Digital Subscription Initiative and the Best in Show for Europe. In the award application, it described a number of success factors for the launch...

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusives

The challenge and promise of Press Forward: Funding the nation’s local newsrooms for the future

Data from Medill School of Journalism’s often-cited annual study, which examines the health of local news nationwide, explains the motivation for launching Press Forward last September. The initiative aims to rally major national foundations to reverse the trend of a shrinking news landscape.

Is journalism just a rich kid’s hobby?

For most journalists who don’t come from generational wealth starting out in their careers, taking up journalism as a career is a risky move, especially for underrepresented minorities like Niya Doyle. Who can survive on the $15–20 an hour a full-time internship might offer? Let alone perform free labor for publications that can't afford to pay writers anything at all? But without clips, you can't grow in the field or eventually write for larger publications, which means bigger earning potential.

Read E&P Exlcusives

Latest (Proudly Printed) Magazine

#NewsPeople on the move

Sarah Jane Weaver named editor of Deseret News

Longtime journalist and editor Sarah Jane Weaver has been named editor of the Deseret News, joining Executive Editor Doug Wilks and Publisher Burke Olsen in top leadership positions of the nearly 174-year-old publication.

Newmark J-School welcomes John Thornton as Senior Fellow

The Craig Newmark Graduate School of Journalism at CUNY has appointed John Thornton as our inaugural Senior Fellow.

See more NewsPeople

Latest E&P Sponsored Case Studies

How to Sell Digital Advertising in 30 Minutes

Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.

These publishers are using digital signage to grow audience & revenue. (3 Case studies)

Watch this "E&P Reports" Sponsored Webinar revealing how these three news publishers are taking advantage of the new, growing, impactful media of digital signage, to reach new readers and drive new revenue.

Expressen Shares Strategy of Delayed Success with Its Paywall

Comments

Chinese activist who posted videos from Covid-hit Wuhan has left prison

How media outlets are covering Justice Merchan in Trump’s criminal trial

Confusion reigns as regulations are drafted for that NY local news tax credit

Israeli communications minister orders return of seized camera equipment to AP

The challenge and promise of Press Forward: Funding the nation’s local newsrooms for the future

Is journalism just a rich kid’s hobby?

NOTUS: Covering government, politics and elections, while training the next generation of journalists

Navigating the storm: The disruption of local television (Part 1)