Warner Bros. Discovery hires Canoe Ventures CEO David Porter as head of ad sales research

David Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as head of ad sales research, data and insights.

Porter reports to Jon Steinlauf, Warner Bros. Discovery’s chief of U.S. advertising sales, and will split his time between WBD’s New York City and Atlanta offices. The announcement of Porter’s hiring comes a month ahead of the sale org’s May 15 Upfront presentation in New York City. Porter replaces Andrea Zapata, who exited WBD at the end of 2023 and is now T-Mobile’s VP of advertising data, measurement and partnerships.

Porter most recently served as CEO of Canoe Ventures, the advanced advertising joint venture owned by Charter, Comcast and Cox, where he led addressable TV advertising across linear, VOD and streaming video platforms for partners.

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