Why the Taboola-Outbrain Deal Fell Apart and What It Means for Publishers

It was a simpler time back in October when Taboola and Outbrain announced plans to form a content recommendation monolith.

In the months since, an unpredictable pandemic has rattled both of their businesses—along with global regulators raising concerns such a merger would harm competition in the content recommendation space. The engagement is now off — and publishers have expressed surprise, but also some relief.

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