The Branded Content Project today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021.
In this segment of E&P Reports, Mike Blinder speaks with Julia Campbell of the Branded Content Project and Corey Elliott of Borrell Associates about the report's findings and what local media can do to seize the opportunities of content marketing.
"Publishing During a Pandemic" is a new free authored by Dr. Samir Husni, Director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. In this segment of E&P Reports, E&P publisher Mike Blinder goes one-on-one with Husni to gain what insights he learned through the new book as well as how he feels about the future of news publishing and the survival of printed media.
In Memphis, Tenn., the Daily Memphian just celebrated its second anniversary. The website currently boasts more than 14,000 digital-only subscribers each paying an average of $9/month for the content …
This one-hour roundtable is a discussion on the future of news media. Topics include: Will reader revenue ever rise to a level to fund our newsrooms; how to recruit and maintain talent in turbulent times; should local media be compensated by Facebook & Google for the content these platforms monetize; how is hedge fund consolidation affecting the industry; and what does the future hold.
For more than a decade, media analyst Ken Doctor sat on the sidelines evaluating, commenting and even making sweeping predictions about where the news publishing industry was heading and how he felt about the factors that impacted it. But today, Ken has moved into the fray as CEO of a new startup he has been teasing the industry about called Lookout Local.
A new 10-minute survey, supported by the Tow Center for Digital Journalism, is asking local journalists and news publishers to share their story and experiences during the challenges of 2020, as part of a project examining the health of local newspapers.
This year, Christian Hendricks, president of the Local Media Consortium, will head-up the judging for Editor and Publisher’s EPPY Awards. In this interview Hendricks urges small market digital leaders with limited resources who’ve created a platform or initiative that deserves recognition to make sure they enter the competition.
The COVID-19 pandemic has caused economic damage across virtually every sector of the news publishing industry. News deserts are being created by the end of local journalism, but HR 7640--The Local Journalism Sustainability Act may be part of the solution.
Last year, the Maag-Brown family, owners of The Youngstown (Ohio) Vindicator, announced it would shut down after serving its local community for 150 years. As a result, 144 employees and 250 carriers were laid off. Hearing the news, Ogden Newspapers put together a plan to publish a daily product for Youngstown and the Mahoning County, Ohio residents from their operation 16 miles north at the Warren Tribune Chronicle.
The Local Journalism Sustainability (LJS) Act is a bi-partisan bill that would provide tax credits to support subscriptions, advertising and journalists salaries for the news industry.
Learn how you can make this happen with this E&P Reports Podcast/ Video
In March 2018, the McClatchy-owned Idaho Statesman began to print their newspaper in Twin Falls, a 2.5 hour drive from the Boise market. That June, the Adams Publishing Group's (APG) Idaho Press decided to take advantage of this change by implementing an aggressive plan to expand its news coverage and distribution area by doubling down on traditional print publications and increasing local news coverage and home delivery across the entire city of Boise.