Publishers are putting more emphasis on repeat visits, app use and newsletter signups as they adjust to declining search referrals, Nieman Lab reports from the Future of Media Technology Conference. Speakers described building direct audience relationships and developing journalists as recognizable on-camera voices.
The report also examines experiments with AI discovery and the use of registration to understand readers and encourage subscriptions. Its practical lesson for publishers is to measure habits and reader value alongside traffic, while retaining the credibility that distinguishes an established newsroom.
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